WordPress terms — explained clearly.

Test two versions of a page or element against each other and let the one with the better metrics win.

Percentage of visitors who leave the website after viewing only one page.

A strong encryption standard that ensures backups are stored in a format that is unreadable to third parties.

Scheduled backups that run in the background without any manual intervention.

Systematically querying user IDs to obtain valid login names. Author addresses and the REST interface often give them away.

Link whose target can no longer be reached. Instead of the expected page, an error message comes back.

Login attempts in series until a password fits. This can be slowed down with an upper limit for failed attempts.

U.S. data protection laws (California) that give users rights regarding their data.

Server network that delivers images, CSS and JavaScript from close to the visitor instead of from your own web server.

Google Signal Mode, which triggers tags anonymously or with full data depending on consent.

Header with which a page tells the browser which content it may load and execute.

Percentage of visitors who achieve a specific goal—such as making a purchase.

A notice that requests consent before setting non-essential cookies.

Web analytics without cookies or personal data—and without any banners.

Clicking on an element that doesn't respond — a sign of confusion or an error.

Duplicate data is stored only once—this saves storage space.

Confirmation process: A newsletter subscription is verified by clicking a link in an email.

EU General Data Protection Regulation — governs the processing of personal data.

A multi-step path (e.g., shopping cart → purchase) that shows where users drop off.

Banner rules based on the visitor's country of origin or region.

A cryptographic signature that verifies the authenticity of a backup.

Color visualization showing where users click, move, and scroll on a page.

An industry framework that standardizes the transfer of consent to advertising partners.

Backs up only the changes made since the last backup—quickly and with minimal storage space.

Format for structured data that sits in the source as its own data block alongside the visible content.

Content shifting around while the page loads — usually because an image without size attributes only claims its space later.

Images and iframes only load once they come into view, not already while the page is being built.

Short text in the source that search engines can show under the title of a hit.

Moving a website to a new domain or server.

Comments and superfluous whitespace drop out of the source without the rendering changing.

A WordPress network that manages multiple websites under a single installation.

Meta tags from which social networks build the preview of a shared link: title, text and image.

Value calculated from the content of a file. If it deviates from the expected value, the file has been changed.

Rapid, repeated clicks out of frustration—a sign of broken or slow elements.

Restoring a website from a backup — with KakapoWP, it takes just one click.

File in the root directory that tells crawlers which areas they may fetch — and where the sitemap is.

Scripts such as trackers are loaded only after consent has been given.

Measures how far visitors scroll down a page.

Pre-built HTML that is delivered instead of building the page anew. Logged-in visitors still get fresh pages.

A user's continuous visit within a time window.

Database commands are injected through an input field or a URL.

A secure test copy of the website for trying out changes without any risk.

German Telecommunications, Telemedia, and Data Protection Act; regulates, among other things, the use of cookies.

Cache lifetime of a cached piece of content. Once it has expired, the page is rebuilt.

Add tags to links to correctly attribute campaign sources in the analysis.

Deliver plugins under your own brand—with your own logo, name, and colors.

Write once, read many: Backups can no longer be modified or deleted.

Machine-readable list of all a website's addresses so that search engines miss nothing.

A second proof in addition to the password — for example a code delivered at login.