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Kakapo Analytics

UTM campaign tracking

Measuring campaigns that are worth the effort.

With UTM tracking, you can attribute every visit to the right campaign. Whether it's newsletters, ads, or social media—you can see which action drives which conversions.

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UTM Attribution

Views by utm_source, utm_medium and utm_campaign — plus a builder for campaign links.

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What UTM campaign tracking offers

Source, Medium, and Campaign
Conversions per campaign
Anonymous Evaluation
No external tool required

Here's how it works

1

UTM-Link is called

2

Parameters are saved

3

Campaign Evaluated

Frequently asked questions about UTM campaign tracking

Which UTM parameters are supported?
The five standard parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Do I need cookies for this?
No, the assignment is done anonymously when the page is loaded.
Can I view conversions by campaign?
Yes, when combined with conversion goals, you can see the number of conversions per campaign.

Additional Analytics features

Cookie-free web analytics →Real-time dashboard →Traffic sources & referrers →
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Analytics — pay once, use forever.

All eight plugins for a one-time €149 instead of €13 a month. Secure payment via Stripe. For the first 14 days, it's problem fixed or your money back.

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