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Schema (JSON-LD)

Machine-readable in the head, invisible on the page.

Search engines read structured data more readily than running text. That is why every page carries a schema.org @graph in the head. You choose how you appear there — organisation, local business, person or news outlet — and enter name and logo.

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Schema (JSON-LD)

schema.org @graph on every page · Four organisation types to choose from

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What Schema (JSON-LD) offers

schema.org @graph on every page

Four organization types to choose from

Name and logo are output

JSON-LD in the head, not in the content

Here's how it works

Choose the organization type

Enter name and logo

@graph sits in the head of every page

FAQ on Schema (JSON-LD)

Which types can I choose from?

Organization, LocalBusiness, Person and NewsMediaOrganization. Which one fits depends on who is behind the website: a company, a shop, a single person or a news outlet.

Does this change how my page looks?

No. JSON-LD sits in the head and is invisible to visitors. It only describes what is on the page anyway.

Do I get special search results with this?

Nobody can promise you that. Structured data is a statement, not a claim. Whether and how a search engine uses it, it decides for itself.

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