SEO
SEO
What search engines get to see of your site and where you set it.
Title template and default description→
How to set page titles and meta descriptions centrally and where the four placeholders apply.
XML sitemap and robots.txt→
Provide the sitemap, add your own robots.txt rules and control the output.
Setting up redirects→
Create 301 and 302 rules so old URLs point to the new targets.
Content analysis and broken link check→
Read the on-page metrics of your posts and find broken links in your content.
Open Graph and structured data→
Switch on preview tags for sharing and schema.org data for search engines.
Set up and work through the 404 log→
The log collects every address that leads nowhere, with frequency, timestamps and referrer — and a redirect can be created from every row.
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