Analytics
Analytics
Understanding visitors without recognizing them again: setup, reports and what the individual views show.
Set up tracking – measure without cookies→
Where to switch tracking on and off and how the plugin recognises a visitor in the first place
Define goals and attribute UTM campaigns→
Five detection types for conversions and what the plugin reads from utm_ parameters
Reading heat maps→
How individual clicks turn into a heat image and what the bar underneath says about the data
Using session recording→
Turning recordings on, playing them back and sharing them – and what gets masked
Reports by email and CSV export→
Set the period and segment, schedule the report and download analyses as a file
Rage clicks, dead clicks and forms→
Where visitors get stuck and which thresholds sit behind the three friction signals
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