Open Graph and structured data

When a link is shared, social networks pull title, text and image from dedicated meta tags. Search engines additionally read structured data in JSON-LD format. The plugin outputs both in the head area of the page as soon as the corresponding switch is on.

Open Graph and Twitter Cards

1. In the WordPress menu, open the entry “Kakapo SEO” and, in the “Optimization” (in German: „Optimierung“) group, choose the item “Social / Open Graph”.
2. Switch on “Open Graph & Twitter Cards”.
3. For the “Twitter card type”, choose between “Large image card” and “Compact”.
4. Under “Default preview image (URL)”, enter an image that takes effect when a post does not have one of its own.

• og:type — article on single posts, otherwise website
• og:title, og:description, og:url and og:site_name
• og:image, provided an image is found
• twitter:card, twitter:title, twitter:description and twitter:image

Which image is used

• The social preview image stored for the post
• Otherwise the featured image at full size
• Otherwise the “Default preview image (URL)” from the settings

JSON-LD schema

1. In the “Optimization” (in German: „Optimierung“) group, switch to “Schema (JSON-LD)”.
2. Switch on “Output JSON-LD”.
3. For the “Organization type”, choose between Organization, Local Business, News Media and Person.
4. Under “Name”, enter the publishing entity; empty means the website name.
5. Under “Logo (URL)”, add the address of your logo.

• The chosen organization with name, address of the website and, if set, the logo as an ImageObject
• A WebSite object with a reference to the organization and a SearchAction pointing at the search of the website
• On single posts — not on pages — additionally an Article object with headline, publication and modification date, author as well as, where available, description and image

Look in the source code

Open a page in the browser and have the page source displayed. The output of the plugin sits in the head area between two comment lines.

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